How to Sell Energy Efficiency – What Your Customer Needs to Hear
Thursday, 1:30pm – 2:30pm
What customers want and need to hear is that the project makes financial sense, that the project is beneficial to the environment, it reduces our dependence on fossil fuels, is aesthetically appealing, and it’s something they can afford to do for themselves, their family, and the environment. Building energy-efficient sustainable housing is the right thing to do.
Speaker: John Haithcock